The deal with Frisco came together quickly three years ago, with the city's total capped at $90 million on the stadium and a parking garage. The school district agreed to contribute $30 million. The original plan didn't call for any money from the Cowboys up front, only for them to handle remaining costs and assume responsibility for developing most of the 90-acre site.
The team sold out 800 memberships for a private club that will also have a view of the practice fields, and will be open as many as 18 hours a day with the idea of members eating, working and socializing there.
The new outdoor practice fields will be a right turn out of a football-shaped locker room adjacent to the stadium. But when quarterback Tony Romo and company come home from training camp in California in August, the Texas heat will likely mean several weeks of left turns to the indoor field — the same one that Frisco high schools will use on game nights in the district's third stadium.
The five-story headquarters building is on the south side of the practice fields. Fans will be able to see the fields from the main entrance or offices on the top three floors. Team executives and other personnel will be on the first two floors. That includes Jones having an office view of the fields, something he didn't have at Valley Ranch.
"I will say there is not a dollar spent that he doesn't know about," said Jones Anderson, chief marketing and brand officer. "As the vision grew, so did the checkbook."
Only after Jerry Jones grew comfortable with another billion-dollar spree.
The financial return for Jones figures to be similar to what he pioneered not long after buying the Cowboys when he fought for the right to break from the NFL's sponsorship deals in order for money to flow directly to the team.
Jones acknowledged a case of "stadium fatigue" financially coming off the massive project in Arlington,Discount Nike NFL China Wholesale, about 35 miles to the southwest. But the Cowboys knew they were getting closer to replacing their aging Valley Ranch complex, which had its indoor field destroyed in a storm in 2009. The last practice at the 31-year-old facility in Irving was the final day of minicamp Thursday.
"Marry that with arguably one of the biggest sports brands in the world and do it in that kind of a complex,Wholesale Shoes China, which will have so much offer all the visitors ... it's very consistent," Carter said.
The billionaire boss of the Cowboys knows full well how much he's spending to forge a unique relationship with Texas high school football, part of a sprawling complex centered around a 12,000-seat indoor stadium and eventually including a hotel, sports medicine facility, restaurants and maybe even something the Jones family hasn't thought of yet.
Once the idea took hold in Frisco, a sports-centric suburb 30 miles north of Dallas, Jones grew comfortable with the idea of spending more on The Star — world headquarters of America's Team — than he personally did on his $1.2 billion stadium in Arlington less than a decade ago.
The team's rehab facilities will include a pool with an underwater view for athletic trainers, and one of the state's largest hospital networks just announced plans for a facility on site that will specialize in sports medicine.
"You don't see that around the NFL cities around the country," Maso said. "They're fairly independent, fairly private for their practice and their corporate home. What the Jones family has done here is the exact opposite of that. They've opened it up and said to us, let's sit down and figure out some new things we can do."
Rather than bleachers, the Cowboys wanted chair-back seats likes those at AT&T Stadium,Lebron Shoes Free Shipping, and a video ribbon that is a staple in most pro arenas. The plaza leading to the main stadium entrance will have a shorter turf field where youth can play under bright lights and video boards.
None of those surprises will involve money, though.
And Carter sees Texas high school football as a brand as well.
"This just totally has blown me away in terms of what we can do, the visibility, the tying it in the football, then regular athletics,Cheap Jordans China," Jones said. "This area will be a template and an example far beyond Frisco, all over the country, of an example of Romo walking off on Thursday, Friday practicing and then high school quarterbacks coming in to play football, side by side, talking to each other about the game tonight. I can see that."
FRISCO, Texas (AP) — Charlotte Jones Anderson wants to save a few special details for her father to see when Dal